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Keenan McHale
Contact
[email protected]
+1 562 353 9376
midnight pizza
year
2025
what
branding
role
designer, art director
summary
Midnight pizza is like a secret you share with all your friends. The brand design reflects a retro pizza place, in the heyday of neon lights and arcade games reintroduced as a pizza-loving hipsters paradise. The irony and quirkiness of Midnight pizza brings in regulars who want an escape from the meaninglessness of the ultra-corporatization of the present, by simply enjoying a tasty slice of pizza in a place that has a nostalgic atmosphere reimagined for a new generation.

The colors harken back to the pizza’s traditional pizzeria. The typography elicits a futuristic look at our past. The simple branding conveys a sense of unity, cohesion and overall friendly familiarity.

The overall look and feel of the brand is friendly and familiar, inviting customers to return again and again. This approach ensures that everyone who enters the restaurant feels a sense of belonging within the Midnight Pizza community.
style guide
branding